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Webcast On-Demand:  Bon-Ton Stores Solve the Mystery of the Disappearing Online Shopping Cart

Featuring Michael Douds, Manager of Web Technologies, Bon-Ton Stores

Key Points:
  • 100% end-to-end visibility from browser-click to database and back
  • Reduced time to identify Add-to-Cart errors from 4 hours to 1 minute
  • Full visibility of 3rd party content
 

Overview:

During this webcast, Michael Douds, Manager of Web Technologies, discusses how Bon-Ton gained visibility and insight into their online customer experience using Compuware APM User Experience Management (UEM) and:

  • Identified website visitors’ click paths and user experience issues in minutes instead of hours
  • Gained 100% end-to-end visibility from browser-click to database and back
  • Ensured the performance of critical visit-based Business Transactions such as “Add To Cart”
  • Enabled the success of Special Promotions with real-time monitoring

About Speaker:

Bon-TonMichael Douds joined the Bon-Ton Stores, Inc. in 2010 on the web infrastructure team where he has been responsible for the design and support of their ecommerce environment and internal web applications. Mike has been working in the IT field for the past 12 years with a background in support and system administration and automation.